A Discussion of Ericsson’s Development of International Business Strategies
Following the framework given by the strategic states model and the theoretical reviews provided in the first part of the book, this chapter presents a discussion of Ericsson’s strategy development. First, three important choices will be highlighted-choices concerning the focus on telecommunications systems and the accompanying customization, and the choice of a penetration of a variety of market segments. Second, more concrete manifestations of strategy development will be exemplified. The establishment of customer relations and the formation of strategic alliances that facilitate market entry constitute in this context a manifestation of customer divergence and geographic divergence.