ABSTRACT
The transnational migration of the music form nasyid, discussed in the previous chapter, is but one type of “media diaspora” so prevalent in the media/tion equations in Asia today. In the following chapter Adrian Athique explores another: the accelerating dispersal of Indian media content worldwide. Athique’s focus is macro-sociological; his interest not merely in the relationship between transnational flow and one society, but media diaspora in and across numerous societies. Beyond the outward movement of Indian film, Athique’s interest is with its consumption by exogenous audiences. From this perspective, he observes that the non-resident audiences are located within a binary of East and West – identifiable as “diasporic” and “crossover,” respectively. A third non-resident audience, however, are those who consume Indian films across a broad geographical area, extending from South - east Asia to Africa.
