ABSTRACT
In this book I have addressed three main goals: to understand, and thereby explain, the market for fashion photography in Sweden; to present an ethnography of this market; and to incorporate the phenomenological approach to the social sciences. The first two issues were addressed in Chapter 6, in which I analyzed the two markets for fashion photography. The third goal, to incorporate phenomenology, I have attempted to address throughout the entire study, but I will give it further attention in this chapter.
