ABSTRACT

Carlander, Hans, Product Manager, Fiskars Oy Ab, Telephone discussion, 13.10.1992. Falck, Gunnel (past Account Executive of Markkinointi Topitörmä Oy), Telephone

discussion, 6.10.1992. Hellberg, Thommy, Managing Director, Ixxi Marketing Oy (past Marketing Director

of Fiskars Oy Ab), Telephone discussions, 16.1.1991, 16.9.1992. Jaakkola, Eira, Administrative Manager, Markkinointi Topitörmä Oy, Personal

discussions, Helsinki 6.9.1990, 2.10.1991, 3.10.1991. Kahila-Bergh, Leena, Communications Manager, Fiskars Oy Ab, Telephone

discussion, 14.12.1992. Kalliala, Eija, Marketing Manager, Lindström-yhtiöt, (past Product Manager of

Fiskars Oy Ab), Telephone discussion, 9.11.1992. Lindberg, Ingmar, Corporate Vice President, Fiskars Oy Ab, Personal discussion,

Helsinki 18.6.1992. Nummelin, Klara, Product Manager, Fiskars Oy Ab, Telephone discussions, 1.4.1992,

14.04.1992. Rajamäki, Tuija, Product Manager, Fiskars Oy Ab, Personal discussion, Billnäs

14.6.1990 Ranta, Matti, Sales Director (Finland), Fiskars Oy Ab, Telephone discussion, 5.6.1992. Tuunanen, Marja, Account Executive, Markkinointi Topitörmä Oy, Personal

discussions, Helsinki 31.10.1990, 29.1.1991. Telephone discussions, 24.9.1991, 18.12.1992.