ABSTRACT
In this chapter, I am concerned with cultural developments associated with 'globalisation' and 'transnationalism.' The focus of my discussion will be on the media industries - and particularly the audiovisual sector - and the significant transformations that they have been undergoing over the past decade or so. The objective is not so much to elaborate a theoretical framework, but rather to try to explore some of the political and policy issues relating to 'post-national' media and the emergence of transnational media spaces and audiences. In trying to address these issues, I want, as much as I can, to open up some of the potential that may be inherent in developments going on at the present time in the media industries. At the same time, however, I shall also be concerned with some of the difficulties in the way of change, because I don't by any means want to suggest that transformations in media industries and cultures are automatically going to lead to new kinds oftransnational spaces. It is a question, then, of balancing a sense of possibilities against a recognition of some of the real dilemmas to be confronted in the globalisation process.
