ABSTRACT
Inthesummerof1994,theDutchnationalnewspaperAlgemeenDagbladmounteda
campaigntopromoteitsnewsupplementontourism.Anenlargedphotographoftwoloin-
clothedAboriginesintheAustralianoutbackappearedonhugebillboardsthroughoutthe
Netherlands.ThesloganunderneaththetwoAboriginalmen,facingtheviewer,ran:'Tourism
Changes'(Toerismeverandert).Obviously,thecampaignappealstothecurrenttrendof touristslookingforevermoredistantandexoticdestinations.Fortheseandvariousother
reasons,Australiahasbecomeenvogueasatouristdestination.