chapter  11
30 Pages

From a Club to a Corporate Game: The Changing Face of Australian Football, 1960-1999

In 1896 the Victorian Football League (VFL) was formed as a breakaway competition from the Victorian Football Association (VFA).l From its inaugural season the following year, the VFL became an integral component of the cultural fabric of Melbourne, due in part to the broad social reach of the code/ and in part to the passionate commitments that the clubs engendered in players and supporters alike. Indeed, this combination was sufficient to see the VFL quickly emerge as the nation's premier sports competition, a status it maintained into the second half of the twentieth century.3