ABSTRACT
SUMMARY. The purpose of this study was to develop a typology of nature travelers based on their motivations, activity participation, and destination preferences. A secondary analysis from the Pleasure Travel Market Survey for Australia (1994) was used. The results indicated that the proposed 'motivation-participation-preference' multi-segmentation bases could classify Australian nature travel market into six segments. They were 'Physical Challenge Seekers,' 'Family Vacationers,' 'Culture & Entertainment Seekers,' 'Nature Tourists,' 'Escape & Relax Vacationers,' and 'Indifferent Travelers.' Travelers among groups exhibited significant differences in terms of their sociodemographics, trip-related characteristics, and travel philosophies. Implications of the findings are discussed. [Article copies availablefor afeefrom The Haworth Document Delivery Service: 1-800-342-9678. E-mail address: getinfo@haworth.comJ
INTRODUCTION
Study Background
The tourism industry has grown over the past several decades and has become one of the most important economic activities around the world. Along with the expansion of tourism, a significant trend is a growing volume of tourists to nature destinations. Broadly speaking, these tourists can be called 'nature travelers.'
