ABSTRACT
At its core, the tourism industry "sells" images of the geography of different parts of the world. If tourism marketing is to be effective in achieving the expectations of both tourism marketers and their clients, an understanding of the geography of the places that people wish to visit or to market must be a fundamental component of the marketing system. With the creation of Geographic Information Systems (GIS), the task of incorporating meaningful geographical dimensions and data into marketing efforts has become more feasible. The development of GIS and other electronic communications technology such as the World Wide Web and the Internet highlights the potential to develop much more appropriately targeted marketing tools and techniques.
