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36 Pages

BUSINESS SERVICES AND THE INTERNET

SUMMARY. The American Graduate School of International Management (Thunderbird) has an extensive English as a second language (ESL) program for graduate students. As a component of the content-based aspect of this program, students have a semester-long project involving finding information about a U.S. company and its

place in its industry. The students must include infonnation about corporate finance, marketing, corporate history, and an industry and competitor analysis. A business librarian at another institution created a website for a course in competitor analysis. A business librarian at another institution created a website for a course with a similar assignment; this website included hot links to sources of U.S. corporate and industrial data. This article discusses the structuring of the course, the creation of the website, the collaboration between the classroom instructor and the business librarian, and the effects of the website on the quality and quantity of the ESL students' research. [Article copies available for a fee from The Haworth Document Deliveryl Service: 1-800-342-9678. E-mail address: [email protected],haworth.comj

This article brings together two new realities of reference service ... ervice to a diverse user population and the integration of new technologies into reference service and library instruction. One of the challenges that reference librarians face is dealing with patrons for whom English is a second language. Another challenge is integrating the possibilities of the Internet into their reference and library instruction functions. Working closely with classroom teachers of English as a second language and integrating a course-specific website into a research project can be beneficial in meeting both of these challenges.