ABSTRACT
The instructor should introduce him or herself, and welcome the participants. The instructor should discuss the reason for his/her presence as well as provide an introduction to marketing. The participants should be made aware that they will probably playa part in business at some point in their lives, and the role that they may play in delivering goods and services to customers is critical. Marketing aims at improving products and services, and delivering a quality product to the consumer. This session will help participants to improve their products, and help them gain a better understanding of what occurs during a business transaction.
