ABSTRACT

The notorious Vietnam War came to the end when the United States withdrew its troops from Saigon, now called Ho Chi Minh City (HCMC), in 1973. This devastating war had caused Vietnam's economy to virtually collapse. Rarely did visitors go to Vietnam for travel or to do business in the 1970s and early 1980s. In 1986, the Sixth Party Congress of Vietnam approved an economic reform policy called the doi moi, designed to remove restrictions on investment by the private sector, introduce foreign investment law, devaluate the official exchange rate, and restructure the banking system. As a result, foreign visitors started exploring business opportunities in Vietnam. The introduction of doi moi has helped the tourism industry develop from scratch since 1987. The country's political stability has also made tourism development possible.