ABSTRACT
When you have experienced the effectiveness of behavioral interventions-when you have replicated results and delighted clients-when you yourself believe in the science of human behavior, it is difficult to imagine anyone not "buying" it. The reality of the situation for organizational behavior analysts, however, is that few businesses and organizations have a history of reinforcement for choosing behavioral strategies to improve work-related behaviors. This poses a unique challenge for practitioners who have the tools and strategies to produce a measurable impact on organizations. Organizational behavior analysts may be able to create positive, lasting change, but unless they can communicate this to potential clients, their skills will achieve good for no one.
