chapter  6
24 Pages

From Boom to Berle

As baseball’s 1947 season entered its final weeks in September, one of its two pennant races was still unsettled. So, too, was the role TV would play in the upcoming World Series. The New York Yankees had already clinched the American League pennant, ensuring that part of the series would be played in TV’s biggest market and televised on the East Coast. However, either the Brooklyn Dodgers or the St. Louis Cardinals could win the National League pennant. Should Brooklyn win, of course, all games could be televised along the Eastern network. A Yankees-Cardinals series would present a problem. Although St. Louis now had a TV station, KSD wasn’t on a network; it could neither receive games from New York nor transmit games out of St. Louis.