chapter  4
13 Pages

The Winds of Postwar

As the real war moved into its final stages in the spring of 1944, a homefront war over TV broke out between the two rivals in radio broadcasting, CBS and RCA. Both sides had their allies. RCA was backed by a new trade group, the Television Broadcasters Association (TBA), headed by Allen B. Du Mont and supported by Philco and General Electric. This faction wanted to keep the status quo, i.e., keep TV transmissions in the lower frequencies of the broadcast spectrum and not wait for color TV sets before selling new sets after the war. The TBA claimed that the images on new TV sets would be “equivalent or better . . . than 16 millimeter home movies,” with the public “agreeably surprised at the picture quality.”1