ABSTRACT
In this paper sustainability-oriented intersectoral collaboration is studied with a focus on communication aspects. In contrast to earlier contri-butions in literature, the major perspective here is not how the marketers in-volved can use such a partnership as an effective communications tool. Rather the sustainability network itself is seen as pluralistic actor who strives for opti-mizing its comunication both to internal and external target audiences. Draw-ing on results from a qualitative case study of a sustainability network, requirements of intersectoral communication are determined. These sets of demands comprise the basis for the elaboration of a network communication design in the future. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: <getinfo@ haworthpressinc.com> Website: <https://www.HaworthPress.com> © 2003 by The Haworth Press, Inc. All rights reserved.]
