ABSTRACT
When all is said and done, a product must be accepted by the consumer in order to be successful. Technology is a wonderful thing, but regardless of how technically advanced or well designed a product is, it must pass the test of consumer trial and repeat purchase. The successful product, then, is the one that has created enough interest for trial and has met needs sufficiently well to become a satisfactory alternative in the marketplace. In order to improve the chances of a product achieving acceptance in the marketplace, a systematic approach to product testing is prudent.
