ABSTRACT

Discover the practical tips to make you an effective, customer-oriented manager!

Focusing on the pervading belief that everything a manager does must be customer oriented, The Concise Handbook of Management: A Practitioner’s Approach gives you an overview of everything you need to know about managing in one practical, concise book. This plain-talking guide not only explains management theories, but also presents commonsense suggestions on the best ways to effectively manage people and things, no matter what type of business you are in. Taking a practitioner’s approach of discussing management issues with customers ultimately in mind, this practical book motivates, is easily understandable, and is entertaining to boot.

The Concise Handbook of Management: A Practitioner’s Approach uses succinct chapters with several real stories and case studies designed to clearly illustrate each concept and suggestion. Written with the busy manager in mind, each chapter is compact, clear, true-to-life, and is always aimed at the bottom line. The book includes a small business marketing and promotion checklist, a helpful bibliography, and a useful glossary of terms.

The Concise Handbook of Management: A Practitioner’s Approach explores:

  • the first three steps in becoming a good manager
  • understanding the importance of customers
  • getting the most from employees
  • management competencies and styles
  • organizational structures and cultures
  • managing change
  • managing conflict and stress
  • managing teams and workgroups
  • ethics
  • leadership
  • managing time
  • written business communication
  • mastering the skills of a presentation
  • dealing with people in the workplace
  • a small business marketing checklist
  • project or program planning
  • the marketing basics—product—strategy—marketing—pricing
  • developing external and internal customers

The Concise Handbook of Management: A Practitioner’s Approach proves the adage that less is more, and has already been called the undergraduate/graduate student’s or practicing manager’s best all-in-one source and reference for simplified management theory and skills.

part I|32 pages

Building the management foundation

chapter Chapter 1|5 pages

What Is Management?

chapter Chapter 2|9 pages

A Brief History of Management

part II|96 pages

Basic thoughts on and theories of management

chapter Chapter 5|6 pages

Management Competencies and Styles

chapter Chapter 8|8 pages

Managing Change

chapter Chapter 9|8 pages

Managing conflict

chapter Chapter 11|6 pages

Managing by Objectives

chapter Chapter 12|7 pages

Quality

chapter Chapter 13|6 pages

Ethics

chapter Chapter 14|9 pages

Leadership

chapter Chapter 15|5 pages

Management: Theory versus Practice

chapter Chapter 16|8 pages

Managing in Different Cultures

part III|53 pages

The basic skills of management

chapter Chapter 18|6 pages

Managing Time

chapter Chapter 19|8 pages

Dealineg with Pe ople in the Workplace

chapter Chapter 20|5 pages

Oral Communication in the Workplace

chapter Chapter 21|6 pages

Written Business Communication

chapter Chapter 23|3 pages

Making Meetings Matter

part IV|48 pages

The basics of business

chapter Chapter 25|6 pages

Know Your Product

chapter Chapter 26|4 pages

Comppetitive Advantage Strategy

chapter Chapter 27|7 pages

The Importance of Marketing

chapter Chapter 29|5 pages

Pricing

chapter Chapter 31|5 pages

Advice

chapter Chapter 32|6 pages

An A-to-Z Business Success Primer