ABSTRACT
According to Longenecker (1985), management affects an organization's ethical performance by the establishment of priorities that direct the ethical conduct of the organization. He also asserts that the “management process,” and particularly the setting of organizational priorities, affects the attainment of ethical performance by identifying those values that seem important to management. Longenecker's points are very critical to organizational vitality given that management is often empowered to maintain the following:
The highest level of services as possible
The highest guest satisfaction ratings
An optimal degree of financial return on investment to the organization as a whole
