chapter  2
20 Pages

News Form and Audience Orientation: An Alternative Approach to the Analysis of International News

A n alternative to pluralistic-based, quantitative news studies is proposed here. Although it borrows liberally from the critical studies concern for the form and context of meaning, it pursues the audience dimension more aggressively. It is an approach that is comparatively more concerned with the strategic implications of the individual news users' political judgment than is typical of either behavioral or critical studies research.