chapter  6
22 Pages

Competitive and defensive strategies

The purpose of this chapter is to undertake a comparative analysis of the SBEs’ competitive strategies in order to determine the extent to which competitive advantage is (or is not) achieved. In so doing, we utilize the ‘value chain’ analysis of Porter (1985). This analytical tool, suitably modified for the small-firms context, offers a systematic diagnosis of those SBEs’ activities which involve a search for sources of competitive advantage.