chapter  1
22 Pages

The small business enterprise

The structure of this book is twofold. On the one hand, it presents what we call ‘Profiles’ of a set of modern small business enterprises (SBEs). These provide detailed pictures of each SBE, constructed within an analytical framework that draws on both industrial economics and business strategy. On the other hand, it engages in comparative analysis of these SBEs. Thus it reaches conclusions about the effectiveness with which certain business strategies are translated into competitive advantage in the marketplace.