ABSTRACT
Women in most media presentations and especially in advertisements during the 1920s and 1930s were usually presented as sex or status symbols or as wives and mothers who functioned primarily as consumers for household appliances and cleaning products (Marchand 1985). Little changed in the 1940s; women continued to be portrayed in their relationships to men, romance, and the home. However, with the advent of the war and the disruption of men's and women's lives, the media adjusted to the changing conditions. From what was written about the media during the war, it is expected that advertisements in magazines would have reflected the changed status of women far more than print fiction, movies, and soap operas. However, the findings of this study show otherwise.
