ABSTRACT
Relationships between sex-role self-concept and sales performance were investigated in a sample of majority Black female direct saleswomen. Although neither Masculinity, Femininity, nor Androgyny were associated with higher sales performance, data revealed strong evidence for selection factors in these saleswomen. Sixty-four percent of these salespersons recorded an Androgynous sex-role self-concept, compared to 29% expected from norms. Further, 75% of the saleswomen recorded high levels of Masculinity, compared to 45% expected from norms.
