ABSTRACT
The following paper highlights the channel system in tourism in the light of the impact of recent developments in information technology. The changes in the tourism channel system are discussed in terms of demand and supply and how information technology is affecting the marketing distribution channel for tourism producers. The focus of this analysis relates to the pooling of individual energies through and the promotion of cooperation in supplier marketing efforts with compatible partners, so that supplier output is more available and accessible to target markets. Cooperation through networking in the tourism channel system will be the key to gaining competitive edge in the tourism industry.
