ABSTRACT
This study looks at the recent phenomenon of online or e-consumer complaints often referred to as e-complaints and stresses that travel and tourism professionals should address such complaints. E-complaints are then examined using the service recovery process. A detailed examination of the service recovery literature is undertaken. Suggestions for the future direction of e-complaint research are also made. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: <docdelivery@haworthpress.com> Website: < https://www.HaworthPress.com" xmlns:xlink="https://www.w3.org/1999/xlink">https://www.HaworthPress.com > © 2004 by The Haworth Press, Inc. All rights reserved.]
