ABSTRACT
While design undoubtedly affects a Website’s success, two ideologically opposite schools of thought have developed as to what is meant by good design. The approaches differ fundamentally in terms of how to balance two interrelated but conflicting elements–presentation and usability. Supporters of the aesthetic school argue that the graphical/multimedia features of the Web should be used to enhance the visitor experience. Functionalists, on the other hand, argue for less emphasis on visual design and more focus on content. This article reviews both approaches and examines their applicability to the travel product. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: <docdelivery@haworthpress.com> Website: < https://www.HaworthPress.com" xmlns:xlink="https://www.w3.org/1999/xlink">https://www.HaworthPress.com > © 2004 by The Haworth Press, Inc. All rights reserved.]
