ABSTRACT
This exploratory study was designed to evaluate the Websites of Bed & Breakfast(s) (B&B) belonging to the Indiana B&B Association (IBBA). Using the Balanced Scorecard (BSC) approach, four evaluation perspectives were considered: (1) user friendliness, (2) site attractiveness, (3) marketing effectiveness, and (4) technical aspects. A team of trained evaluators rated a random sample of 20 IBBA property Websites. The study found that the major strength of the B&B Websites evaluated was their attractiveness, but improvements were needed in all four categories. The B&B modified BSC instrument used in this research also showed good inter-rater reliability. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: <docdelivery@haworthpress.com> Website: < https://www.HaworthPress.com" xmlns:xlink="https://www.w3.org/1999/xlink">https://www.HaworthPress.com > © 2004 by The Haworth Press, Inc. All rights reserved.]
