ABSTRACT

This set re-issue 5 volumes originally published between 1985 and 1994. They focus on; the impact of environmental issues on tourism management, tourism demand and forecasting, the key methods of operation of companies within the industry, the functional areas of marketing, finance, organization and staffing, research and innovation, corporate strategy. Multi-disciplinary and international in its coverage (with particular emphasis on Europe) this collection will be of interest to students and libraries in the areas of geography, tourism, and marketing.

chapter Chapter 5

The Role of the Tourist Board

volume Volume 2

Marketing Tourism Places

part IV

Selling Tourism Placess

volume Volume 3

Building a New Heritage

chapter 1

A Heritage for Europe

The need, the task, the contribution

part I

Theories and contexts

chapter 2

From History to Heritage – From Heritage to Identity

In search of concepts and models

chapter 3

What New Heritage for Which New Europe?

Some contextual considerations

part II

Producers and consumers

chapter 4

Tourism and Heritage

The pressures and challenges of the 1990s

chapter 6

Who Consumes the Heritage Product?

Implications for European heritage tourism

part III

Choice: whose heritage, which heritage?

part IV

The Achievements, Hopes and Limitations of Heritage Planning

part 11

Tourism

chapter 12

Heritage and Culture

A capital for the new Europe

chapter 13

A New Heritage for a New Europe

Problem and potential

volume Volume 4

Tourism

part Section 1

Tourism and its significance

part Section 2

The environment and accessibility

part Section 3

Economics and Business

part Section 4

Society and culture

part Section 5

Planning and management

volume Volume 5

The Management of International Tourism