ABSTRACT
This set re-issue 5 volumes originally published between 1985 and 1994. They focus on; the impact of environmental issues on tourism management, tourism demand and forecasting, the key methods of operation of companies within the industry, the functional areas of marketing, finance, organization and staffing, research and innovation, corporate strategy. Multi-disciplinary and international in its coverage (with particular emphasis on Europe) this collection will be of interest to students and libraries in the areas of geography, tourism, and marketing.
TABLE OF CONTENTS
volume Volume 2
Marketing Tourism Places
part I
Theory and Concept
part II
Shaping the Product
part III
From Product to Organisation
part IV
Selling Tourism Placess
volume Volume 3
Building a New Heritage
part I
Theories and contexts
part II
Producers and consumers
part III
Choice: whose heritage, which heritage?
part IV
The Achievements, Hopes and Limitations of Heritage Planning
part 11
Tourism
volume Volume 4
Tourism
part Section 1
Tourism and its significance
part Section 2
The environment and accessibility
part Section 3
Economics and Business
part Section 4
Society and culture
part Section 5
Planning and management
volume Volume 5
The Management of International Tourism