chapter  7
14 Pages

Sexual Health Promotion and Its Evaluation

With the increase of sexually transmitted diseases and the advent of HIV, sexual health promotion is an important discipline. Since the British Government’s publication on The Health of the Nation (see Chapter 6), which identifies sexual health as one of its key areas for improving the health of the population, there has been a move away from the term ‘HIV prevention’ to ‘sexual health promotion’ in an attempt to incorporate such wider prevention activities as reproductive health and sexually transmitted diseases as well as HIV infection (Alcorn 1996). For the purpose of this chapter, the author will focus on sexual, rather than reproductive, health and look more closely at the social and behavioural aspects of sexual health promotion, rather than at the costs and benefits of medical treatments.