chapter  9
13 Pages

The Ethics of Health Promotion

Ethics is that branch of philosophy, and it is necessary to remember it is a branch of philosophy, that deals with what might be called ‘right conduct’ of people toward one another in society. Looked at in that light it can be seen that ethical analysis is possible of any human enterprise. To carry out such an analysis really means that we have to have unequivocal, almost empirical, definitions of common ‘moral’ words that we use freely every day, words such as ‘good’, ‘just’, etc.