chapter  2
10 Pages

Health Promotion: What Is It and Where Is It Going?

One of the key phrases in health promotion is ‘empowerment’. The author argues that the phrase is often used inappropriately because it has become a buzz-word, which is used to legitimise almost any health-related interaction between caregiver and client. It is suggested that one way out of the problem is to use different forms of the word for each of the two varieties of ‘power-giving’—impowerment referring to power conferred on the patient or client by someone in authority and empowerment referring to the cultivation of a person’s self-esteem to such a degree that they assume power over some aspect of their life, without reference to higher authority.