ABSTRACT
In the context of the expected relatively flat overall marketplace, the key objectives for bridging any profit gaps were to be an attempt to sustain and maximize core estate profitability, to achieve efficiencies in overhead and support costs, to build more new pubs, and to introduce new concepts into these pubs and the existing estate. The churning process would continue, and the main objective was to improve Taverns’ overall portfolio whilst ‘sweating the assets’ that much more.
