ABSTRACT
As the Cultural Diamond suggests, society and popular culture are mutually reinforcing. As celebrities blur the line between the personal and the professional for attention, audiences themselves are blurring the lines between their personal and public selves via social networking sites such as Facebook and Twitter. At the same time, the lines between the content side of the entertainment business and the business side of the business (e.g., marketing and advertising) are collapsing, destroying the once-critical notion of artistic purity. 1
