ABSTRACT
Post-modernity has its roots in the incongruous nature of the post-war world, most importantly in the changes which have resulted from the economic, political and cultural developments which have taken place since World War II, some of which were considered in the previous chapter. This of course implies that post-modernity is a predominantly First World, and probably more specifically Western capitalist phenomenon rather than a universal one. To an extent this is true, but a fundamental characteristic of the so-called post-modern condition, is that it is one which potentially affects the whole of the world, most notably in the case of multinational capital, which seems to know no bounds in time or space. This is also true today of the media of mass communication, where even if television is not available, radio often will be with the BBC’s World Service and the Voice of America reaching people all over the world.
