The management response
The analysis in chapter 4 shows how economic and market forces have pushed some major companies to initiate changes in their personnel management practices in order to improve the morale of their female workforces and better utilise their abilities. Most of the changes introduced, however, have been ad hoc and partial and could, at best, open up limited career opportunities for a small number of women. The policy adaptations introduced have not sought to bring about significant changes in the rules and practices governing job assignment and promotion, which operate to exclude the majority of women from the mainstream career jobs. If economic and market forces can only have limited effects in br inging about equal opportunities for women, will the EEO Law, as an external ‘legal’ and ‘moral’ force, make any difference? This is one major question to be answered in this chapter.