chapter  17
27 Pages


International businessmen need a view of the future and more knowledge of a number of factors in order to develop their strategy and plans effectively. Therefore this final chapter addresses the prospects for the world marketplace in the early 21st century and comments on the trends. Next, it proceeds to look at global marketing and global strategy management. It then concludes by discussing countertrade, since this is most helpful for international business. A caveat is in order: no one may forecast the future with certainty. Please read the following with that caution in mind.