ABSTRACT
Wentworth Industrial Cleaning Supplies (WICS), located in Stuttgart, Germany, is experiencing a slowdown in growth; sales of all WICS products have leveled off far below the volume expected by management. Although total sales volume has increased for the industry, WICS’s share of this growth has not kept pace. J. Randall Griffith, vice president of marketing, has been directed to determine what factors are stunting growth and to institute a program that will facilitate further expansion.
