ABSTRACT
The chapters in this book have considered three global business agendas – the evolution of international business, the internationalisation of service industries, and business in the wider Europe – highlighting a range of industry and country examples and cases. While the main themes in the three sections of the book are distinct, there are also other themes which run through the book as a whole; the aim of this final chapter is to summarise the main findings of the chapters, to draw out their implications and identify the research agendas for the 1990s.
