ABSTRACT

The growth and proliferation of multinational companies has both imposed new responsibilities on and offered new opportunities to, the men who represent them around the world. This book dissects the functional responsibilities of the manager abroad in the light of his relationships with the home office and with his local environment, and explores the consequences of various types of relationships. The discussion is a practical one drawing heavily on a wealth of experience and actual case studies.

chapter |9 pages

The Multinational Man

chapter |14 pages

The Small Multinationals

chapter |19 pages

Strategist and Planner

chapter |14 pages

The Manager and the Money

chapter |15 pages

Who Controls the Market?

chapter |19 pages

Labour Pains and Issues

chapter |11 pages

Communications

chapter |11 pages

Citizen of What?

chapter |27 pages

The Multinational Company