ABSTRACT
This chapter presents various methods of using horror, grief, and death, as well as critiques on their use. It focuses on conceptual approaches regarding the use of threats. It also describes examples of various campaign materials explicitly or implicitly presenting the threat of injury or death. It presents plethora tactics that employ graphic images and verbal expressions associated with serious injury and death, used in road safety campaign materials. Brutal Realism describes several methods of graphic depictions of injury and death that use surreal injury, implied dead bodies, bodies in a morgue, dead bodies in surreal settings, images of dead bodies with blood, video dramatization, depiction of damage to internal organs, and images of actual crashes. The reconstruction approach differs from the rewind method because it focuses on the technical aspects of the crash and its avoidance technique. The chapter focuses and dwell on the gruesomeness of the crash, showing the mutilation that takes place.
