ABSTRACT
This conclusion presents some closing thoughts on key concepts discussed in the preceding chapters of this book. The book presents a series of challenges and propositions that essentially underscore the central proposition that road safety communication campaigns. It concludes with the challenge of a culture-centered road safety communication approach. Additional challenges include communication about social norms, the presentation of risk information, road safety as it relates to environmental and health promotion issues. The variety and the creative approaches found to present risk information challenge to examine and assess their utility and the way they are perceived by members of the intended population in terms of clarity, comprehension and persuasiveness. This poses the challenges of how to present the laws and regulations from the perspective of the community and their benefits to its members. Anti-drinking and driving campaigns focuses mainly on preventing people from driving after drinking however, they do not aim to address other risks associated with alcohol consumption.
