ABSTRACT
Routledge Library Editions: Advertising brings together as one set, or individual volumes, a series of previously out-of-print classics from a variety of academic imprints. With titles as varied as Advertising and Psychology, Advertising in the 21st Century, Outdoor Advertising and The Economics of Advertising, this set provides in one place a wealth of important reference sources from a wide range of authors expert in the field.
TABLE OF CONTENTS
volume
Advertising at the Crossroads
chapter Chapter 1
The Advertiser and the Consumer
volume
Advertising Explained
volume
Advertising Today and Tomorrow
part
Part I
part
Part II
part
Part III
volume
Advertising
volume
Advertising, The Uneasy Persuasion
volume
Commercial Advertising
volume
Outdoor Advertising
part
Part I
part
Part II
part
Part 3
part
Part 4
volume
Planning Advertisements
volume
The Business of Advertising
volume
The Economic Implications of Advertising