ABSTRACT
Never has the gap between what the media could and do provide to citizens been greater. Given the attention, money and time that are invested into media production and consumption (Ofcom 2013), one might expect a vast range of diverse, high quality and independent content to satisfy our cultural appetites and equip us with the knowledge, enjoyment and skills to perform citizenship more adequately. In particular, with the roll-out of social media technologies that proffer huge new opportunities for content creation and sharing, the possibilities for communicative abundance and interactivity appear to be limitless.
