ABSTRACT

In 1932, Bertolt Brecht (2000: 43) argued that radio technology could open-up access to media production for everybody. Similarly, in 1934 Walter Benjamin (1996: 772) stressed that the press could become a more democratic tool for communication by enabling its readers to become writers and thereby turning the “literary competence” into “public property.” In 1970, Hans Magnus Enzensberger (1982) pointed out that electronic media have the potential to abolish the distinction between receiver and transmitter, and with it the “cultural monopoly of the bourgeois intelligentsia” (Enzensberger 1982: 55).