ABSTRACT
The ecological revolution becoming increasingly common among journalists, commentators and academics to refer to the contemporary media environment or media ecology. The idea of media ecology is most closely associated with the Toronto School of media theory, sometimes described as medium theory. This chapter explains the material revolution of digital technology the passage from analogue to digital physical form and traced the digitalisation of the older media forms. The idea of convergence became popular through the 1980s-1990s as a buzzword within the information communication sector. The purpose convergence is best understood as process by which all older media forms now converge upon the digital form a development that was already being highlighted by thinkers in the 1970s. In the same way a new communications infrastructure is remaking the world today, based upon computational technologies, its component parts and the support and services it requires. Consider the materiality of digital technology.
