ABSTRACT
Two attitudes or life styles have emerged out of globalization (simultaneity of information, the immediacy of the effects of long-distance actions; Giddens, 1993; Castells, 1998; Beck, 1998; Robertson, 1992): the attitude of the de-identified subject, or, to be more exact, the subject that experiences an identity made up of unconnected pieces or scraps; and the attitude of the subject that is submerged in strong collective identity reactions that fight against the flexibility and evanescence of the space-time coordinates characteristic of globalization. These antagonistic attitudes coexist de facto in a single society.
