ABSTRACT
A senior vice-president at Bell Canada responsible for Bell Sygma, the
billing and accounting arm of Bell Canada Enterprises (BCE), found himself in
conversation with the VP in charge of real estate and building design and
construction. He needed more office space to accommodate the growing
needs of his organization. She replied that workspace design was changing,
that the time was ripe for workplace experimentation, and that maybe rather
than simply leasing new space, he should experiment with what he had.
