ABSTRACT
All the above reasons support the diffusion of cessation and prevention strategies related to tobacco and alcohol use as widely as possible, as quickly as possible, as cheaply as possible and as early in life as possible. Such strategies could include complementary and alternative therapies as well as conventional therapies, so long as they were efficacious and cost-effective. However, a truly integrative attack on cancer must go beyond these individual approaches to tobacco and alcohol use by also exposing and overturning social, institutional and public policies, and practices that effectively permit and promote such use. After all, one ultimate goal of an integrative approach to oncology is a healthier society and world.
