ABSTRACT
With the emergence of the Black revolt of the 1960s, Black people began to shape and perpetuate a new identity. “Black Power” and “Black is Beautiful” were rally cries of this identity search. Blacks rejected many of the components of the dominant White culture and searched for elements out of which a new identity could be formed. Such elements include intensified racial pride and cohesiveness, a search for power, and an attempt to identify cultural roots in Africa. African dashikis, tikis, Afro hairstyles, and Swahilian phases emerged as new cultural components.
